What are the top influencer marketing platforms?
Influencer marketing platforms are online tools designed to help brands with influencer marketing campaigns.
They provide influencer discovery tools, relationship management, campaign management, influencer marketplaces, third-party analytics, and influencer content amplification.
They act as a bridge between content creators and brands, keeping databases of influencers in different niches and matching them with companies based on their requirements, such as cost, region, the number of influencers, etc., with metrics including demographics, reach, and history.
Why use an influencer marketing platform?
Using an influencer marketing platform is a great way for businesses to take advantage of the ever-growing influencer marketing trend and maximize their marketing efforts.
Influencer marketing platforms provide access to a large pool of influencers and make it easy to streamline influencer management and improve targeting and audience reach.
Furthermore, leveraging influencers allows businesses to build trust and authenticity with their target audience.
Using an influencer marketing platform can save businesses time and money in the long run and help them to create effective campaigns that will reach the right audience and drive results.
With the help of an influencer marketing platform, businesses can find the most suitable influencers and track the performance of their campaigns to see where improvements can be made.
Finally, the platforms provide access to a wide range of influencers, making finding the right influencer for the right message easier.
How effective are influencers and content creators as brand representatives?
Influencers and content creators have become increasingly effective in recent years as brand representatives.
With the rise of the creator class on social media, influencer marketing has become famous for startups to reach their target audience through already-engaged and established audiences.
This has increased companies spending over half their marketing budget on influencer marketing, showing its effectiveness.
Furthermore, surveys show that 34% of brands faced difficulties finding the right influencers for their campaigns in 2021. Still, that number is decreasing as marketers increasingly turn to influencer platforms to network more efficiently.
Thus, it is clear that influencers and content creators have become highly effective in representing brands.
Which platforms are best for influencer marketing?
Influencer marketing has become a powerful tool for businesses looking to increase brand awareness and reach a wider audience.
However, finding and managing influencers can be a daunting task.
That’s why using an influencer marketing platform is so important.
These platforms make it easy for businesses to find, vet, and manage influencers and offer additional services such as campaign management, CRM, analytics, and content amplification.
What is the best influencer marketing platform for b2b?
When finding the best influencer marketing platform for b2b, Onalytica stands out as one of the best.
Onalytica has verified profiles and offers many campaign insights that make it easy to run B2B campaigns smoothly.
To save time, you can also use pre-made contract templates and their integrated payment system.
Other influencer marketing platforms that are suitable for small businesses include the following:
Each offers a range of features and tools to help you maximize your ROI.
When choosing an influencer platform, look for features such as:
- social media channels
- influencer tiers
- in-app messaging
- fraud detection
- flexible workflows
- campaign analytics
- reporting capabilities
- budgeting options
- ease of use
The top 10 influencer platforms
Let’s review the best influencer marketing platforms on the market.
We’ve carefully selected and reviewed some influencer platforms to provide the perfect solution for your influencer marketing needs.
We’ll also be exploring the unique features of each platform, which networks they cover, and the cost to use them.
With this information, it should be easier to pick the right influencer marketing software for your brand or agency.
So let’s dive in and explore the finer details of each influencer marketing platform.
1. Influencer Intelligence
Influencer Intelligence is a popular platform for finding the best influencers for a given campaign.
It provides detailed data on influencer profiles, including their followers, engagement rate, audience demographics, and more.
This information helps you pinpoint the right influencers and ensure your message reaches the right people.
Additionally, Influencer Intelligence offers data-driven tools to measure how well an influencer’s posts perform and assess their impact.
This gives businesses the confidence that their investments are paying off.
Its partnerships with leading companies like Amazon, Sony, Netflix, and Disney further emphasize its reliability and respect within the industry.
With its invaluable insights and reliable data, Influencer Intelligence is the go-to platform for businesses who want to ensure their influencer campaigns succeed.
The top 5 key features of Influencer Intelligence:
- Detailed data on influencer profiles, including followers, audience demographics, and engagement rates.
- Data-driven tools to measure the performance of influencer posts on social media.
- Metrics include total reach, engagement cost, and social media value.
- Comprehensive database with over 20 million social media profiles across all platforms.
- Fully customizable set of filters to quickly identify the ideal influencer.
Upfluence offers a comprehensive suite of features for brands to connect easily with influencers and maximize their campaigns.
With its powerful influencer discovery tools, brands can quickly find the right influencers based on various criteria, such as location, interests, and engagement rates.
Upfluence offers robust analytics and reporting capabilities to ensure the best performance for each campaign.
Moreover, its user-generated content hub helps brands create briefs and collaborate with influencers on content creation.
Top clients like AXA and PayPal also use Upfluence, and its search engine makes it easier to find influencers of specific categories.
All of these features make Upfluence a popular platform for influencer marketing.
The top 5 key features of Upfluence:
- Influencer discovery: Search for influencers based on different criteria such as location, interests, demographics, and engagement rates.
- Campaign management: Manage influencer campaigns under a single dashboard.
- Content creation: Create custom workflows and automate campaigns easily.
- Performance analytics: Track campaign performance with advanced analytics and reporting capabilities.
- Product seeding: Provide hybrid (payment and product) compensation to influencers.
Influencity is an AI-powered influencer marketing platform that enables full Influencer relationship management on a single platform.
This software has one of the biggest databases we’ve seen in the market, with more than 70M influencers.
It offers accurate influencer analysis that helps brands and agencies worldwide (they currently have clients from over 35 different countries) successfully manage their campaigns.
Influencity combines access to data and processes in one place, allowing businesses of all sizes to customize their workflows and successfully execute end-to-end influencer campaigns.
It also provides analytics and real-time data on campaign results.
The top 5 key features of Influencity:
- AI-Powered analytics: Influencity uses AI-powered technology to analyze the quality of influencer content and engagement.
- Database access: Brands don’t pay to access Influencity’s influencer database.
- Automated campaign processes: Influencity automates manual campaign processes, saving time and money.
- Comprehensive statistics & analysis: The platform offers access to real-time data on campaign results and international influencer research and analysis.
- Audience data: Influencity provides detailed audience data, including demographics, interests, and brand affinity.
Impact.com is an effective platform for influencers because of its focus on transparency and authenticity.
The platform uses advanced technology to verify the authenticity of influencers’ followers, ensuring that brands work with genuine influencers with authentic and engaged audiences.
This helps prevent fraud and ensures that brands get the most out of their campaigns.
Additionally, Impact.com provides a comprehensive network of influencers across various niches and industries, making it easy for brands to find the right influencers to promote their products or services.
Furthermore, the platform offers a wealth of features and tools designed to simplify and streamline the influencer marketing process, from finding the right influencers to measuring campaign performance and helping influencers to maximize their reach and visibility.
The top 5 key features of Upfluence:
- Authenticity verification: Impact.com uses advanced technology to verify the authenticity of influencers’ followers, ensuring that brands work with genuine influencers with authentic and engaged audiences.
- An extensive network of influencers: Impact.com provides an extensive network of influencers across various niches and industries, making it easy for brands to find the right influencers to promote their products or services.
- Partnership management platform: Impact.com provides a partnership management platform that lets clients optimize and scale partnerships with influencers, affiliates, publishers, mobile apps, and strategic business connections.
- Team collaboration tools: Impact.com provides team collaboration tools that enable businesses to manage influencer partnerships more efficiently.
- Campaign reporting: Impact.com provides comprehensive campaign reporting and analysis, making measuring campaign performance easy and optimizing campaigns for success.
Audiense is a great platform for influencer marketing because it provides an easy-to-use platform with powerful analytics tools.
It enables businesses to better understand and engage with their audiences, creating highly personalized audience segments with numerous filter options, such as user profiles, affinities, demographics, and job roles.
The platform’s Social Insights report also provides a comprehensive overview of a brand’s social media performance and audience engagement across different platforms.
This helps businesses tailor their social media strategies and content to better resonate with their target audience and identify new growth and engagement opportunities.
Furthermore, Audiense’s Audience Insights and Audience Connect tools help businesses learn more about their target audiences, discover influencers who align with their vision and budgetary requirements, and assess which influencers are most likely to respond to their message.
This makes it a great platform for influencer marketing, as it allows businesses to quickly and effectively identify and partner with the right influencers for their campaigns.
The top 5 key features of Audiense:
- Comprehensive audience analysis: Audiense provides a range of filters and detailed data points to analyze audience demographics, affinities, job roles, and more.
- Social insights report: Audiense comprehensively overviews a brand’s social media performance and audience engagement.
- Audience segmentation: Identify targeted audiences with detailed filters to create highly relevant campaigns.
- Multi-platform support: Audiense provides insights and analytics for Twitter, Instagram, Facebook, YouTube, and TikTok.
- Influencer discovery: Easily search for macro or micro-influencers, assess which ones align with your budget and requirements, and build positive brand associations.
6. LTK (formerly rewardStyle)
LTK (formerly RewardStyle) is a great platform for influencer marketing due to its expansive network of creators, robust campaign management capabilities, advanced analytics tools, reliable payment processing, and support for various channels.
With a network of over 10,000 influencers, the platform is well-suited to help brands reach their audience through popular lifestyle categories like fashion, travel, and fitness.
It also offers comprehensive campaign management and reporting tools to help brands plan, launch, and monitor influencer activities.
Additionally, its powerful analytics suite allows users to analyze audience and influencer performance, track key metrics, and optimize campaigns for maximum performance.
Furthermore, it features secure payment processing so brands can pay influencers quickly and accurately.
Finally, its support for multiple channels – including Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, and blogs – ensures that brands can reach their desired audience across multiple channels.
The top 5 key features of LTK:
- Search/Discovery: LTK provides a powerful search and discovery system, allowing brands to find the right creators for their campaigns easily.
- Campaign management: LTK offers comprehensive campaign management services, including planning, casting, and data analysis.
- Content review: LTK provides content review services to help brands assess and approve influencers’ content before publication.
- Influencer analysis: LTK offers detailed insights into influencer performance, allowing brands to make informed campaign decisions.
- Payment processing: LTK provides an easy and secure payment system, ensuring timely payment to influencers.
GRIN is an influencer marketing software designed specifically for the e-commerce sector.
It connects brands and influencers without a mediator and, therefore, without commission.
GRIN’s main focus is to remove the “middle man” and make it easier for micro-influencers and other social media influencers to connect with companies and brands without the typical roadblocks associated with massive databases.
The top 5 key features of GRIN:
- E-commerce integration: GRIN offers e-commerce integration, making it easier to work with product seedings, discount codes, and affiliate links.
- Comprehensive reporting dashboard: GRIN provides a comprehensive dashboard to give the best overview of running campaigns.
- Relationship management: GRIN enables brands to manage their relationship with content creators.
- Payments and analytics: GRIN makes it easy to track payments and provides deep analytics to measure performance.
- Customizable solutions: GRIN offers customizable solutions with templates to get started quickly.
Klear is a powerful influencer marketing platform that provides tools to discover, analyze, manage, and connect with influencers, measure campaign performance, and collaborate with teams.
It offers a comprehensive influencer CRM and Klear Connect, a platform for connecting with influencers from anywhere.
Klear offers analytics and social monitoring tools to help brands stay up-to-date with the latest trends and optimize their campaigns.
The top 5 key features of Klear:
- Influencer search & discovery: Klear offers an extensive database of influencers to help marketers discover new influencers.
- Campaign management: Klear allows users to manage and track influencer campaigns easily.
- Influencer analysis: Klear provides detailed analytics and insights into influencer performance.
- Social listening: Klear offers a powerful monitoring tool to help marketers listen to conversations around their brand.
- Paid campaign tracking: Klear provides detailed analytics to track how paid influencer campaigns perform.
TrendHero is a leading Instagram influencer marketing platform that allows brands to connect with and track their campaigns with influencers.
It has a database of 100 million users and offers a range of metrics to analyze influencers and ensure they are legitimate.
TrendHero also offers a 14-day free trial, allowing you to explore its features and check the followers of one Instagram account.
Additionally, it provides “influencer auditing” to help you make informed decisions about potential partners.
The top 5 key features of Trendhero:
- Instagram search tool with 100 million profiles making it easy to find partners.
- Email influencers directly from TrendHero and then track the content.
- Affordable pricing for small businesses just starting with influencer marketing.
- Clean and simple UI to get started quickly.
- 90 different metrics to check influencers.
Traackr is a comprehensive influencer marketing tool that bridges the gap between finding, coordinating, and executing influencer campaigns.
It provides detailed analytics, advanced filters, and a data-driven approach to help companies find great brand fits and learn who their competitors are using.
Traackr offers influencer discovery, relationship management, and campaign management over the Facebook, Twitter, Instagram, YouTube, Pinterest, and Tumblr channels, along with blogs, enabling firms to sort influencers in many ways, including by how much of a relationship they have with them.
Additionally, it provides a social listening tool to track influencer content in real time and a network visualization map to show the connections between an influencer and others.
The top 5 key features of Traackr:
- Search/Discovery: Traackr has a large database of influencers, and its filters allow users to search based on their requirements.
- Influencer relationship management: Traackr offers tools to help build and maintain relationships with influencers.
- Team collaboration tools: Traackr provides tools to help coordinate and collaborate with influencers on campaigns.
- Campaign management: Traackr offers organic and paid campaigns that are easy to set up and manage.
- Campaign reporting and analysis: Traackr provides detailed analytics, insights and reports on campaign progress and influencer performance.