Tools

What is social media monitoring software? Social media monitoring software is an application that helps marketers track data and behavior on social media (and online apps) for entire organizations. These social listening tools track data across social media platforms and websites, using techniques such as constantly crawling sites and indexing them for specific strings of…

What are the top influencer marketing platforms? Influencer marketing platforms are online tools designed to help brands with influencer marketing campaigns. They provide influencer discovery tools, relationship management, campaign management, influencer marketplaces, third-party analytics, and influencer content amplification. They act as a bridge between content creators and brands, keeping databases of influencers in different niches…

What are brand monitoring services? Brand monitoring services are essential for any business looking to track and improve its online presence, brand identity, and digital assets. It involves monitoring various channels such as social media and the web to find mentions of your brand, understand what people say, and respond to queries or criticism before…

What is a trend tracker? Trend tracking is a process used to monitor and analyze data to spot trends and make predictions. It is a way of collecting and analyzing large amounts of data over time to assess an organization’s performance and identify areas for improvement. Trend tracking involves collecting data from multiple sources, such…

How to Use Social Data to Drive Better Business Outcome Social data is one of the businesses’ most valuable information sources. It can provide deep insights into your target audience and how they engage with your company. Additionally, social media data can help you track your brand’s reputation and measure the social impact of your…

What are social signals? Social signals are a website’s collective social activity. This includes likes, shares, views, and retweets on social network posts. They are important for social media and SEO as they indicate that your customers have endorsed you via Facebook. However, they are not as important as other metrics like traffic and conversions….

What are branding strategies? What is a branding strategy? A branding strategy is a long-term plan that sets out the goals a company wishes to achieve regarding its branding. It encompasses all aspects of the brand name, including its mission, what it promises customers, how it communicates these things, and intangible elements like brand extension…

The Best Brand Monitoring Tools When it comes to protecting and growing your business, brand monitoring is essential. And when it comes to brand monitoring, you need a tool that can grow with you. Many brand monitoring tools offer scalable solutions, which means that they can be added to and enhanced with more robust tools…