How and Why Do Social Signals Improve Rankings?

How and Why Do Social Signals Improve Rankings?

What are social signals? Social signals are a website’s collective social activity. This includes likes, shares, views, and retweets on social network posts. They are important for social media and SEO as they indicate that your customers have endorsed you via Facebook. However, they are not as important as other metrics like traffic and conversions….

One Size Doesn’t Fit All: The Most Effective Types of Branding Strategies for Your Business

One Size Doesn’t Fit All: The Most Effective Types of Branding Strategies for Your Business

What are branding strategies? What is a branding strategy? A branding strategy is a long-term plan that sets out the goals a company wishes to achieve regarding its branding. It encompasses all aspects of the brand name, including its mission, what it promises customers, how it communicates these things, and intangible elements like brand extension…

The Best Brand Monitoring Tools to Protect and Grow Your Business

The Best Brand Monitoring Tools to Protect and Grow Your Business

The Best Brand Monitoring Tools When it comes to protecting and growing your business, brand monitoring is essential. And when it comes to brand monitoring, you need a tool that can grow with you. Many brand monitoring tools offer scalable solutions, which means that they can be added to and enhanced with more robust tools…