Author: Garrick Berry

What are the top influencer marketing platforms? Influencer marketing platforms are online tools designed to help brands with influencer marketing campaigns. They provide influencer discovery tools, relationship management, campaign management, influencer marketplaces, third-party analytics, and influencer content amplification. They act as a bridge between content creators and brands, keeping databases of influencers in different niches…

What are branding strategies? What is a branding strategy? A branding strategy is a long-term plan that sets out the goals a company wishes to achieve regarding its branding. It encompasses all aspects of the brand name, including its mission, what it promises customers, how it communicates these things, and intangible elements like brand extension…